Coach Jennifer Matthews

Behavioral Coach | Instructional Design Content Creator | Learning Facilitator | Public Speaker

From Dance to Coaching: Coach Jen’s Journey of Resilience

For years, Jen Matthews has experienced a continuous cycle of devastating injuries and hard-fought victories. Her original profession in dance ended before she turned 18 due to chronic pain and multiple injuries. However, she turned trauma into triumph by embarking on a new career in personal training, excelling as a master instructor and mentor to new fitness professionals.

It was during this period that she realized the unpreparedness athletes often face in life after sports, a realization sparked by a conversation with a former NFL player and training client.

Jen’s journey led her to become a professionally certified coach through the ICF-accredited Coaching Training Institute in 2008. She went on to make a significant impact, helping over 1,000 employees find their path to health and well-being through behavioral coaching in three of the largest gaming corporations in the world.

Despite facing personal challenges, including a devastating divorce and a near-death experience with her child at birth, Jen’s resilience and commitment to personal growth led her to complete an M.A. in Transpersonal Psychology, focusing on the study of human potential.

The Move Strong Method^®: Empowering Individuals and Organizations

By embracing her unique journey, Jen created the Move Strong Method^®, a culmination of her wisdom and experiences. This powerful program is designed to help individuals and organizations make transformative changes by unlocking hidden potential and building resilience. Through a combination of mindset coaching, behavioral strategies, and wellness guidance, Jen’s approach empowers clients to tackle their challenges head-on and achieve sustainable growth.

Her personal story fuels her passion for guiding people and teams toward success. The Move Strong Method® offers a structured path to increased self-awareness, improved mental clarity, and a newfound sense of purpose.

A Passion for Athletes

One of Jen’s most personal passion projects is MSM’s Athlete Program, which is specifically designed to help former athletes transition smoothly from the competitive world of sports into a fulfilling and meaningful life beyond the game. Drawing on her own experiences and extensive training, Jen’s program uses a neuroscience-based approach to help athletes redefine their identity, leverage their strengths, and build a new playbook for success off the field.

Explore the Book: “Athlete Re-Wired”

In 2024, Coach Jen took her message even further by authoring her first book, “Athlete Re-Wired”, available on Amazon. This book complements her coaching program by offering a simple and reliable method to rewire sports habits for success in everyday life.